Monday, February 25, 2013

“From Red Carpet to Rosé”

Angelina Jolie and Brad Pitt have entered into joint ownership of the Miraval vineyard in the Var, famous for its production of the succulent ‘Pink Floyd‘ rosé. The names of the A-list film stars will appear on the label of the 15 euro wine, which will be filling glasses from March this year.

Brad Pitt and Angelina Jolie have purchased their second vineyard in the south of France

The celebrity couple have strengthened their position in the Varois winemaking community as they now share 50:50 ownership of the Correns-based vineyard with the Perrin family. The 40-hectare Miraval vineyard produces an average of 150,000 red, white and rosé wines each year.

“Obviously, given their fame, there is a great buzz surrounding this cuvée, but what we want above all is to reveal the exceptional quality of our vineyard. The local market – wine merchants and restaurants – continue to be our priority,” insisted Marc Perrin, joint owner of the Miraval brand, to local newspaper Var Matin. The Perrin family owns the château de Beaucastel of Châteauneuf du Pape in Vaucluse, as well as 200 hectares of vineyards on the Rhône sud valley.

On sale from March 2013, the repackaged ‘Pink Floyd’ will retain its nickname in France, but will be officially labelled as ‘Miraval Provence’. Of course, the subtle addition of ‘Mis en bouteille par Jolie-Pitt & Perrin’ will mark the coownership, which was conceived last summer.

Following the rosé’s springtime début, the white wines will be gracing tables from September while the red will be available from 2014.

Though the common feeling is that the movie stars have brought fame to the local vineyards, the general director of Correns Marc Simon holds a different view. “You’re kidding, it is them who have benefited from our reputation!” joked Simon to Var Matin.

Credit: Isabelle Younane, as reported in The Riviera Times

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