I have read the book, “
French Women Don’t Get Fat,”
about “classic principles of French gastronomy” without feeling guilty
or depriving oneself of culinary pleasures for experiencing the
joie de vivre. So, I was curious when I came across the following article, although I generally don’t wear perfume; the
composition of perfume is fascinating.
“The Real Reason French Women Don’t Get Fat “
“There’s no doubt that certain smells can make you lose your
appetite. (Ever catch a whiff of a New York City subway on a hot summer
day? Vile.) Turns out there may be a way to produce a similar (but less
offensive) effect: makers of a new French fragrance claim that smelling a
pretty perfume can lead you to eat less and look slimmer.”
[Has anyone tried one of these fragrances?]
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| Photo: Women's Health Magazine |
“The perfume, Veld’s
Prends-Moi (or “take me” in English), bills itself as the “world’s first
slimming perfume.” According to company data, 75 percent of testers
experienced fewer food urges by spritzing the scent on in the morning
and in response to cravings, and massaging it on problem areas twice a
day. Moreover, 82 percent of testers reported feelings of comfort–a side
effect welcomed by emotional eaters who tend to turn to food for
comfort (raising my hand). Skeptical? Here’s what makes this potion
potent, according to its makers:
1. Appetite-curbing scent: Prends-Moi also contains betaphroline, an
ingredient said to stimulate skin cells to release b-endorphins,
chemicals in your body that send feel-good signals to the brain. The
brand claims that these pleasurable feelings will curb the need to eat
compulsively. (Read up on other tricks to effectively suppress your
appetite.)
2. Slimming ingredients: Prends-Moi contains caffeine, carnitine, and
spirulina extract (algae), often found in anti-cellulite products.
Because these elements are said to help break down fat when massaged on
problem areas, Veld’s claims that topical application of Prends-Moi
helps slim.
Experts Answer: Does It Work?
Can sniffing this make you skinny?
Could Prends-Moi be the real reason French women don’t get fat? Slim
chance, says scent psychologist Avery Gilbert, Ph.D. The product may
stimulate skin cells to release endorphins—to some degree, he says. But
enough to send a message to the brain, creating a sense of well-being
that leads to weight loss? “It’s quite a stretch,” says Gilbert.
However, there may be some science behind Prends-Moi notes. “Odors
can be used to help people lose weight.” says Alan Hirsch, M.D.,
director of the Smell and Taste Treatment and Research Foundation in
Chicago, whose studies have shown that food flavors—green apple, banana,
and peppermint—are more effective than non-food scents, including
florals, for weight loss. Prends-Moi has notes of bergamot, mandarin,
grapefruit, ylang-ylang, jasmine, lilac, vanilla, patchouli, and
sandalwood—a lovely, citrusy-floral-woodsy blend “The grapefruit,
mandarin, and vanilla in this fragrance may have some effect,” he says. A
separate study from Osaka University in Japan found that rats exposed
to grapefruit oil three, times a week for 15 minutes intervals, not only
had less of an appetite, but also lost weight. So maybe there was
something to that grapefruit diet: its zesty scent. (Use grapefruit and
any other scents your nose desires to make your own scent.)
Because the brand offers none of their own research to substantiate
the fat-blasting power of Prends-Moi, we asked dermatologist David E.
Bank, M.D., to weigh in. “Caffeine, carnitine, and spirulina supposedly
work by reducing the storage of lipids and promoting collagen
production, which will decrease fat and cellulite,” he says. They have a
temporary firming and plumping effect on the skin, smoothing out the
appearance of cellulite, but that vanishes once you stop using them, he
says.
Bottom line: Prends-Moi is no magic bullet for weight loss—even if
was developed in a country where women eat buttered croissants and drink
copious amounts of wine—and stay slim. Le sigh. But if the mere act of
spritzing on a fragrance keeps your hands out of the cookie jar, then by
all means, spritz away. (It’s harmless in comparison to the crazy
cleanses being pedaled out there.)
How to Sniff Yourself Slim
Prends-Moi (42 euros or roughly $53, velds.fr) is currently not
available in the U.S. If you can’t get your hands on a bottle (according
to Britain’s Daily Mail, there was a 6,000-person waiting list when
Prends-Moi hit the UK market), channel its appetite-curbing power by
taking a whiff of one of these whenever the kitchen calls your name:
Harvey Prince Eau De Lite Eau de Parfum ($55, harveyprince.com) is a
minty, fruity scent make with craving-calming peppermint, green apple,
and vanilla.
DKNY Be Delicious Heart NYC Eau de Parfum Spray ($65, sephora.com) offers fresh notes of green apple and grapefruit.
Kiehls Aromatic Blends Fragrant Body Spray in Nashi Blossom &
Pink Grapefruit ($40, kiehls.com) or Nest Grapefruit Votive Candle ($14,
nestfragrances.com) both offer a light grapefruit scent.”
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Source: Women’s Health Magazine online, by Krista Bennett DeMaio
Prends-Moi photo credit: Women’s Health Magazine online